Oregon Bike Shop

I began with competitor research to get a feel for how similarly-sized businesses present themselves online. Next I plotted out the information architecture, basically splitting up each piece of information into intuitive subsections. Then I sketched out potential layout solutions and moved forward with the ones I felt worked best. I decided to abandon the original dark color palette of reds and blacks, and honed in on an inviting range of greens with orange accents. These colors tied in to the shop’s connection with nature.